Wilson Sporting Goods has been a sports and athletic community's mainstay since 1914. Their products are some of the best and have impacted the lives of millions - inside the lines and out, with significant involvement in some of the biggest milestones in sports history. They’ve been a part of every Super Bowl ever, they’ve won a Critics Choice Award and they’ve just signed an exclusive deal with the WNBA rookie who is completely changing the game in Caitlin Clark.

So when Wilson came to Front Office Sports for made-for-social content, it was a no-brainer to create a series highlighting the brand's iconic history with fun videos that speak to existing fans and open up the brand to a younger, active audience.

To do so we strategically planned a launch the BEHIND THE BALL content series around Wilson’s tentpole moments throughout the year, not only highlighting their history but all that the brand has planned for the future.

Protecting Generations celebrates Prudential’s 150-year commitment to helping families build a secure future by preparing for what’s ahead. Featuring Marcus Mariota—a former Rose Bowl Game champion and soon-to-be father of two—Protecting Generations highlights financial planning as the key to helping create a strong foundation for Beta babies and future generations.

Ahead of the 2025 national championship game, EA College Football 25 wanted to highlight the level of detail and nuance that goes into its gameplay, and what better way to do that than to showcase some of the game-day traditions that college football fans have been rallying around for years.

In these made-for-social content pieces, we shined a light on some of the infamous and lesser-known game-day traditions and gave context on how they are brought to life by passionate fans of the game.

In celebration of St. Patrick’s Day 2024, and the launch of their all-new Java Monster Irish Creme, Monster Energy collaborated with Snapchat to bring coffee enthusiasts and energy drink lovers an augmented-reality experience they can both get behind.

This fun gamified selfie-side Lens leans into the feeling of a traditional Irish pub, and the inherent competitive energy in a game of Darts. Now Snapchaters can enjoy some fun with their morning coffee or anytime energy drink.

You can participate in the full experience via Snapchat HERE or scan the Snapcode included.

For Super Bowl LVIII The U.S. Air Force wanted to ensure everyone was able the experience the exciting tradition that is the pre-game flyover.

This year the Super Bowl will be held at Allegiant Stadium in Las Vegas, which features a closed dome - so, The Air Force and their production partners collaborated with Snapchat to best bring the experience to those inside the Stadium as well as the millions watching at home.

Together we created the first-ever U.S. Air Force virtual Super Bowl flyover utilizing Snaptchat’s augmented reality Lens technology.

For the first Super Bowl ad in Mountain Dew Baja Blast history during Super Bowl LVIII Pepsi collaborated with Snapchat to bring the Aubrey Plaza experience off-screen and into the homes of millions.

Together we created an immersive Snap Lens that allows Snapchat users to choose from a variety of bizarre scenarios in which they could ultimately place themselves at the center of.

We also created custom cameo stickers that could be shared amongst friends while using the chat feature within Snapchat.

The Snapcode included here is live and using the Snapchat in-app camera, you can take part in the full experience.

Enjoy.

Ahead of Super Bowl LVIII Nerds Candy reached out to Snapchat to collaboratively bring their highly anticipated Super Bowl commercial to life, in a way that was completely immersive and uniquely Snapchat.

So, with Snapchat being an industry leader in augmented reality (AR) there was one approach that simply made sense. Allow audiences to become the newly introduced Gummy Monster, through Snaps AR Lens technology.

This dance-focused, fun-loving filter will be a way for all who view their game day spot to get in on the fun from wherever they are.

TikTok All Access 2022 marked the brands first ever appearance at the Cannes Lions International Festival of Creativity, where brands and marketers from around the world come together to celebrate creative excellence in advertising.

TikTok is uniquely authentic and collaborative, open to people from all walks of life to join the community and create. This ethos was reflected in our presence at Cannes, where we're extending an open invitation for anyone to come and explore what makes our platform and community so special - from creator interactions to live product demonstrations and much more.

TikTok is changing the marketing landscape by giving small business owners new ways to connect with audiences and drive business. As part of it's on going efforts to support small businesses on the platform, we created "Small Wins," a global initiative to help small businesses unlock the magic behind TikTok.

Through a series of videos featuring small businesses from across the globe, Small Wins successfully highlights TikTok’s value to small businesses, educates them on how to use TikTok to grow, and demonstrates how small businesses are turning "small wins" into big success on the platform. From the bakery owner who turned 3,000 followers into two million, to the candlemaker who went viral without even trying, small businesses of all kinds are showing that on TikTok, small does win.

TikTok runs on creativity. Creators and businesses are constantly exploring how different transitions and effects can be used to make their content stand out in the For You page.

As part of an ongoing initiative to help small businesses elevate the creative they share on TikTok, we were pleased to create "Behind The Camera," a series of easy-to-follow instructional videos showing businesses how to take their TikTok to the next level through the latest creative trends and techniques.

These are short tutorials, each explaining a different video editing technique. From the classic "Changing clothes instantly" transition to the gravity-defying "Floating effect", these simple tricks can help to take your TikToks to the next level. Check them all out, or just skip to the one that inspires you to get started.

As we all know, waiting for the cable guy has never been anyone's love language. The wait, the uncertainty, the anxiety – So what happens when your cable guy is the most notoriously volatile cable technician of all time, Ernie “Chip” Douglas? Absolutely nothing, because with Verizon's new 5G Home, the cable guy is obsolete. For this execution, we’ll reprise Jim Carrey's iconic character in his role as The Cable Guy, so we can let him know his services are no longer needed. What’s the worst that could happen?

Aired as Verizon’s Super Bowl Ad for 2022.

For International Women’s day 2018 we were asked to create a campaign that not only celebrates Women, but calls for equality.

Once done, this content was to be launched tying into this years theme: Press for Progress.

So we created a public awareness campaign calling-out the top six online dictionary resources; for the use of outdated and offensive language in their definitions for the word WOMAN. With the help of Youtube star Akilah Hughes (@AkilahObviously), social media and a petition through change.org the message was clear; It’s time to redefine.

A day after the campaign launched Google caught wind and updated their definition of the word Woman to no-longer include “A Female Paid To Clean Someones House”

itstimetoredefine.com

Radio promoting Mountain Dew’s all new Mountain Dew ICE. Why settle for more of the same old, when you can have the all new?

Mountain Dew Ice. Clear, refreshing lemon-lime - redefined.

Being tasked with the challenge of 'outwitting' luxury for an iconic brand such as Cadillac, presented my team and I with a unique opportunity. A chance to expand the brands imprint into todays flourishing art scene. 

THE ART OF DARING. 

Shot by the legendary Jonathan Mannion, The Art Of Daring is a fully integrated print campaign spanning several media channels including Instagram and three art films. The campaign shed light on the work's of artists Hebru Brantley, Saya Woolfalk and Maya Freelon Asante. Three burgeoning artists, whose work imbue the timelessness of Cadillac, embodying what it means to dare greatly.

The complete campaign can be found here

What drives a champion?

Tasked by JBL to create a TV spot for their E-Series Wireless Headphones featuring the brand’s spokesperson, Stephen Curry. Set to air on Christmas Day during the highly anticipated NBA holiday game schedule, we knew highlighting the ability of the professional ball player simply wasn’t enough.

Drawing inspiration from the two-time MVP’s youthful energy and his constant outpouring of love for his daughters, we featured Stephen Curry at the free-throw line in a visual “bait-and-switch” scenario. Lifting him from mere superstar to a hero for kids and adults alike.

Learn more at JBL.com/wireless

Being a caregiver takes a different kind of strength. There’s a need to appear stoic, yet behind the facade, the reality in most cases is overwhelming. 

In this campaign we broke through the clichés of caregiving, and got real. We empowered caregivers by unmasking that stock image of strength, telling the honest truth about caregiving.

See the full campaign here

Even the tiniest of achievements deserve to be rewarded. For this online content piece, watch as we surprise everyday people with Chevrolet TINY AWARDS, for everyday excellence. 

See more at http://www.chevysmallcars.com/ 

This hilarious, relatable (and extremely short) online content series of vignettes celebrate the small victories we experience every day.

See more at http://www.chevysmallcars.com/ 

An underdog with a progressive platform, Senator Bernie needed to authentically get his message to voters. A man born and raised in the Republic of Brooklyn, who had spent his political career in Vermont, needed to get minorities to understand what his political revolution was all about. 

We developed the platform of WAKE UP! A way to deliver an energizing messaging that would help educate, inspire and mobilize members of the New Americana to vote. Specifically African American and Latino voters.

Directed by Spike Lee at Brooklyn College, we brought together an all-star group of surrogates to talk about the issues that mattered to them. The group members included: Mr. Harry Belafonte, Susan Sarandon, Dr. Cornel West, Tessa Thompson, Rosario Dawson, Linda Sarsour, Erica Garner, Alan Cumming, Gabby Hoffman and many more.

The NBA decided to use Christmas 2015—their largest media platform and a time when millions of Americans sitting at home spending time with their families to make a statement, and strike with a hard-hitting message to reignite empathy around the issue of gun violence in America. 

Featuring actual accounts from some of their biggest stars and real families affected by gun violence across this country.

What happened next we could not have planned for. The campaing was mentioned in Over 25,500 tweets and garnered upwards of an estimated 248 million impressions between December 22nd and January 12th. 

Even gaining praise from the president himself. 

Please visit the live campaign site at: bit.ly/1QI3TGo

To promote Lockheed Martin's Joint Light Tactical Vehicle (JLTV), we created a newspaper cover wrap delivered with The Washington Post. "The Future Times" showcased the benefits of the JLTV's technology for soldiers, their families and the country.

We also highlighted other Lockheed Martin's innovations, that could potentially transform the future.

Art Direction for USPS in support of their most recent PRIORITY:YOU campaign. Full page spread ran in the New York Times. Shot on location at USPS headquarters in Washington D.C.   

Responsible for the Art Direction of Verizons complete brand image library through 2016. Images to be used across all media platforms by several agencies. Shot by Kevin Zacher.

Art direction across several Nature Valley products including Television for their "Soft Baked Oatmeal Squares" and Pre-roll for their "Protein Granola" launch.

Art Direction of print and out of home materials in support of their newly launched "One Day Define Lenses". In addition to the 2 day live action shoot, we were tasked with having a 3D lens built and utilized for "Product Shots". All images displayed below.

Food truck and campaign assets designed in support of the “America’s Helper Tour“ campaign.

Kohl's event TV work. For the Spring and Summer retail season of 2012.

Conceptual campaign Art Direction and design on OREO prepared for the consideration of the Nabisco company. Showcasing the iconic Oreo cookie as the only cookie made to be shared, using the line "Better Together."